The Food industry needs people with a strong background in Food Technology
and a flair for sales and marketing both to sell to the consumer and
to deliver ingredients and services to the industry.
You could be researching the needs of local and international consumers
and developing ongoing marketing strategies for a range of different
products. You may liaise with manufacturers about revolutionary new
packaging products or ingredients - or conduct market surveys on their
behalf.
Your advertising campaigns for selling food and beverages will need
to satisfy demanding consumers with high expectations. Your company
might make ice cream premixes for fast food outlets or create sports
drinks for athletes.
You will be at the forefront of market trends and needs. Who knows,
you might find yourself flying to Japan to launch a marketing campaign
on a new ice cream for teenagers!