Market Research is an essential part of the Food Industry, because manufacturers and producers are always looking to find out what their customers desire: It is very expensive to develop, produce and market a product that nobody wants.

You will be researching and analysing the needs of your customers - whether they are consumers or manufacturers who buy your raw materials and ingredients.

You will need to analyse market trends, investigate opportunities for new products and understand the technical and scientific requirements of your corporate customers.

You could work for a global manufacturer or a smaller producer. You might discover new niche markets in Singapore, research Japanese packaging preferences or test the demand for a new pomegranate flavoured soft drink in Melbourne.

Marketing jobs are varied and interesting and often quite competitive to enter, which is where a food technology background can be a huge advantage.